Author ·········

Justin Plummer and Martin Strauss

Production Company ······ Kaboom Films
Language ······· English


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The latest spot from Salesforce is a vibrant expression of what the global production landscape looks like, with great partnerships at its centre. Produced by kaboom and directed by Plummer/Strauss ‘Formula One,’ stars McLaren driver and star Lando Norris, in a colourful tribute to how Salesforce can deliver customised experiences to keep your customer at the centre of the experience. The project, showcasing the Salesforce + McLaren / F1 partnership, was created for global digital and broadcast in the UK, Germany and Italy.

The majority of the spot was filmed in Mexico City, a city familiar to Plummer/Strauss and kaboom as a vital production hub. Returning to San Francisco, Justin Plummer - half of the directing P/S duo - began working with editor Tim Fender at kaboom’s edit suite while awaiting a scene being directed by Martin Strauss in the UK.